Mark Rietveld’s Global Production Work Spans Festivals, Arenas and Landmark Live Events

Mark Rietveld

With nearly two decades of experience, the Co-Owner and Creative Director of 360 Show Design has contributed to productions for Tomorrowland, Mysteryland, EDC Las Vegas, and other internationally recognized entertainment events.

The evolution of modern music festivals has transformed stage design into a specialized discipline that combines architecture, technology, and artistic direction. Elaborate structures and coordinated visual systems have become central to the identity of major events, requiring creative professionals who understand both the possibilities and limitations of live production. Among those working in this field is Mark Rietveld, whose nearly 20-year career includes contributions to some of the most prominent festivals and entertainment productions worldwide.

Rietveld is Co-Owner and Creative Director of 360 Show Design, an international company specializing in stage architecture, creative direction, production design, and immersive live entertainment. Working with festival organizers, promoters, artists, and entertainment brands, the company develops visual concepts that respond to the specific requirements of each production. Rietveld guides the creative process, overseeing how artistic ideas are translated into stage environments through design development and technical collaboration.

His professional experience includes projects associated with Defqon.1 Festival, Qlimax, Mysteryland, Tomorrowland, the FIFA World Cup Qatar 2022, Creamfields Chile, Lost Lands Festival, So Track Boa, No Art Festival, Verknipt, and EDC Las Vegas. His work has also extended to major entertainment productions in Australia, contributing to a portfolio that spans several continents and a variety of live event formats.

EDC Las Vegas

Major Productions and Professional Recognition

Over the course of its international activities, 360 Show Design has participated in projects distinguished by their scale, complexity, and industry recognition. One notable example involved a production at the Johan Cruijff ArenA in the Netherlands, where the company contributed to a Guinness World Record achievement for the largest laser show, featuring 1,100 lasers.

The company’s involvement in the Lost Lands Festival Grand Finale also resulted in a nomination for a Live Entertainment Production Award (LEPA) in 2026. The recognition highlighted its contribution to a major festival production and added another distinction to the company’s professional portfolio.

These accomplishments demonstrate the varied demands of contemporary event production, from managing extensive technical installations to developing stage environments for large international audiences. They also reflect the breadth of projects undertaken by Rietveld and his colleagues throughout their work in the live entertainment industry.

Central to Rietveld’s creative practice is the understanding that a stage must serve the performance taking place within it. Structural design, lighting arrangements, visual effects, and technical systems are developed in relation to the event’s artistic direction, allowing each production to establish a distinctive atmosphere rather than relying on spectacle alone.

Coordinating the Creative and Technical Process

At 360 Show Design, Rietveld works alongside Bart Straver, Head of Production, and Pieter Truijen, Head of Design. Together, they oversee complementary areas of the development process, combining creative direction with the planning and technical preparation necessary for major live events.

Straver manages production coordination and operational planning, addressing the technical requirements involved in implementing complex concepts. Truijen directs the development of stage designs, focusing on the visual and structural elements that define each environment. Rietveld’s role connects these disciplines through the broader creative vision, ensuring that the design process remains consistent with the intended presentation.

The team’s experience includes productions throughout Europe, North America, South America, Central America, Australia, and the Middle East. Working across these regions requires flexibility in adapting designs to different venue configurations, production resources, and organizational requirements.

Their combined responsibilities form the basis of 360 Show Design’s approach to international projects, allowing the company to develop creative solutions while accounting for the practical considerations involved in delivering live entertainment.

EDC Las Vegas and the Company’s 2026 Projects

The company’s recent portfolio includes a series of notable productions completed throughout 2026. Among them are Verknipt Ziggo Dome, Don’t Let Daddy Know Amsterdam, Verknipt Warehouse Special Easter, Kingsland Festival, Empire Music Festival in Guatemala, Verknipt Unrestricted, EDC Las Vegas, and Verknipt Festival Utrecht.

A central project during this period was the redesign of the Basspod stage for EDC Las Vegas 2026. The assignment involved developing a new visual environment for an established part of the festival, bringing 360 Show Design’s expertise to a major event within the United States.

Basspod’s redesigned presentation incorporated the company’s approach to stage architecture, lighting integration, and immersive visual development. The project provided an opportunity to introduce a revised creative concept while working within the established identity and technical requirements of the festival.

For Rietveld, the EDC Las Vegas assignment represents another example of the international scope of his work, adding to a career that includes long-standing involvement with European festivals and productions across the Americas, Australia, and the Middle East.

The variety of the company’s 2026 assignments further illustrates the different creative challenges presented by modern live events. Whether developing a production for an indoor arena or an outdoor festival, each project demands an understanding of its audience, venue, and artistic objectives.

The Creative Thinking Behind Live Entertainment

While the technical capabilities available to event designers have expanded considerably, Rietveld’s approach remains grounded in the purpose of the production itself. He views successful stage design as a means of strengthening the connection between performers and audiences, using visual elements to support the atmosphere and progression of a live event.

“Great show design is about creating moments people remember,” says Rietveld. “Every project starts with a vision, but it’s the collaboration between creative ideas and technical expertise that turns that vision into something audiences can truly experience.”

His perspective reflects the importance of balancing artistic ambition with the practical expertise required to execute a production. It is an approach that has remained relevant throughout his involvement in international festivals, major entertainment events, and increasingly sophisticated stage environments.

Across nearly two decades, Rietveld has developed a professional history encompassing established festival brands, major international assignments, and productions associated with formal industry distinctions. Through his leadership at 360 Show Design, he continues to contribute to a field in which creative direction and technical development play increasingly interconnected roles.

As the company builds on its international portfolio, its work remains focused on developing stage environments that respond to the changing creative and production requirements of contemporary live entertainment.

Career Highlights

Defqon.1 Festival (2008–2023)
Qlimax (2008–2019)
Mysteryland (2010–2023)
Tomorrowland (2008, 2018)
FIFA World Cup Qatar (2022)
Creamfields Chile (2022–2026)
Lost Lands Festival (2023–2026)
So Track Boa (2024–2026)
No Art Festival (2025)
Verknipt (2025–2026)
EDC Las Vegas (2026)
Contribution to the Guinness World Record production for the largest laser show — 1,100 lasers at Johan Cruijff ArenA
360 Show Design’s Live Entertainment Production Award nomination — Lost Lands Festival Grand Finale